Tag Archives: John Boyd

Every Second Counts!

According to the New York Times every second does count!  Please read on… The great late fighter pilot John Boyd discovered that every second does count, and called it the OODA Loop. We first Observe, Orient, Decide and then Act. In fact, every time your valet service introduces themselves to your customers, they have just […]

What Do Your Customers Observe With Your Valet Service?

OBSERVE = Notice or perceive (something) and register it as being significant. As the great late fighter pilot John Boyd discovered, we first OBSERVE, orient, decide and act–The OODA Loop. Read on… So, please take a moment to think about what do your customers first OBSERVE with your valet service before they move onto orienting, deciding […]

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